(spoiler alert: very little)
I'll be doing this in two sections, one for Australia and one for the US, because the relevant legislation is quite different, and putting it together would turn this into a Masters essay rather than a blog post.
Before we really get into the nitty gritty, I just want to put it out there that I don't actually give a damn if something is organic or not, so please don't try and start a comment war on the pros and cons. I just...I don't care. I know, I know, I should, and it's probably better for me, but honestly when you have as many allergies as me, adding extra restrictions to what you consume is just more effort than I have in me. (In case you were wondering, my complete list of allergies is currently dairy, gluten, alcohol, peanuts, seafood, aspartame and related fake sugars) Also, I smoke, for heavens sake. Unless I quit sucking in noxious chemicals five times a day, the amount of parabens in my mascara is pretty moot.
BUT I know that it's really important to other people - people like David Lynch, who made a brilliant ad for his signature coffee blend, in which he points out several times that it's both organic and fairly traded. It's also incredibly creepy.
Because I'm a much less compassionate person than I should be, every time I hear someone ask if something is fairly traded, I can't help but hear it in Lynch's weird Barbie voice, and then I can't possibly take them seriously anymore.
However, something that I DO care about rather a lot is truth in advertising. I was enormously pleased to see Estee Lauder coming up against a class action for using misleading claims on their Clinique products, and I wish that sort of thing happened more often. Pseudo science claims like the kind used by Physicians Formula for their "happy blush" make me so angry I virtually froth at the mouth. Way back in the way back times I used to be part of the marketing industry, and one of the reasons I would never go back is the incredible amount of dishonesty involved in the way products are marketed.
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| EUPHORYL(TM) IS NOT A REAL THING. The marketing department MADE IT UP. |




